Cllr Olwyn Barnett rolled up her sleeves and led by example when she launched the Diamond County clean-up campaign to make Herefordshire the tidiest county in Britain.
Armed with gloves and litter pickers, the chairman joined pupils at Wigmore School to clean up a section of playing field to officially declare the scheme underway.
“We’ve got a lot to be proud of in Herefordshire - the passion and pride shown when the Olympic Torch passed through the county and the enthusiasm for the visit of The Queen demonstrate what a passionate lot we all are,” said Cllr Barnett.
“Herefordshire is a great place in which to live and work and there are hundreds of people working tirelessly to ensure we give visitors to the county the kind of welcome they deserve.
“This includes keeping Herefordshire tidy.
“Every day Herefordshire Council and its contractor, Amey, are involved in street cleansing activities - but we could achieve so much more if even more local communities came together in a co-ordinated way to arrange their own activities to keep the county clean.
“Through the Diamond County scheme, community groups will have access to all the litter picking equipment they need to improve their local area, and as a legacy of this very special jubilee year, I intend to present an annual award - the Diamond County award - to the group which has made an outstanding contribution,” added Cllr Barnett.
“Litter picks are only one example of what can be done to clean up our environment. We want people to be creative and ambitious. We already do a great job - but by working together we can make a tremendous difference.”
Community groups wanting to get involved should contact Customer Services at Herefordshire Council on 01432 260500 or email firstname.lastname@example.org with details of their planned event.
Amey will then contact the organisers to arrange delivery of the equipment and also to arrange where the litter that has been picked can be collected from.