On behalf of the Hereford Business Improvement District (BID)
Shoppers and visitors will be able to park for free in city centre car parks this Christmas as part of an ongoing campaign to promote Hereford as a Christmas shopping destination.
Herefordshire Council car parks in the city centre plus the new car park at Old Market Hereford will be free for shoppers after 4pm for late night Christmas shopping evenings on the 19 and 26 November and 3, 10 and 17 December. Shops open late include the Maylord Centre, Old Market and FIT Hereford on Widemarsh Street.
This is the first time since Old Market Hereford opened in spring of this year that free parking has been offered across city centre car parks.
John Jones, Chairman of Hereford Business Improvement District, the group set up to promote trade in Hereford city centre, said: “Offering free parking on late night shopping evenings this Christmas supports the message that Hereford is now a destination for shoppers and visitors from Herefordshire and beyond to enjoy our great range of shops, cafes and restaurants. We have a fantastic selection of shops across our historic centre and through to the Old Market development so visitors can enjoy a spot of Christmas shopping followed by a delicious meal in one of the restaurants or pubs or even a night out at the cinema.”
These concessions do not apply to any of the private car parks in the city except the car park at Old Market Hereford.